Making a video for a global pop hit is an expensive business. There are stylists and hairdressers to pay for a start – and, um, flashing ice cubes don’t come cheap.
Thanks to a court case which found that Katy Perry‘s 2013 US chart-topper Dark Horse copied a Christian rap song, details are now emerging of exactly how much it cost to promote and market the hit.
Nine jurors now have to decide how much the rap song’s creators, Marcus Gray and two co-authors, are owed for copyright infringement.
Detailing some of the song’s expenses, music executive Steve Drellishak, testifying on behalf of Capitol Records, told the court they included $13,000 (£10,729) for a wardrobe stylist, $3,000 (£2,476) for hair and almost $2,000 (£1,650) for flashing cocktail ice cubes.
Mr Drellishak said the expenses were essential to Perry’s brand, and the singer’s lawyers have said that tens of millions of dollars in total were spent on the hit to publicise it……..read more
Source: Sky News
